Monday, January 09, 2006

Go On, ask me if I feel targeted!

Lately, I've noticed a curious and not completely undisturbing phenomenon. I'll be out shopping, for groceries, at the drugstore, at IKEA for dog's sake, and I'll hear some catchy tune from my youth, blaring over the speakers. I first noticed it when I was walking up an aisle at the grocery store, and they were playing Duran Duran. Then, as I started paying attention, I noticed that many places where I was spending my money were playing the songs I knew all too well. Cure, New Order, Duran Duran, Banarama, the Go-Gos, early Madonna, A-Ha... the list goes on. I think I heard Spandau Ballet somewhere the other day.
Now this is not the music I currently listen to, but it was at one point... and the more I started thinking about it, the more I realized that I'm now part of somebody's (many people's, apparently) target market. That's a creepy feeling, when you really think about it.
I remember chuckling to myself and friends about bad seventies make-out music and all that happy-crappy fifties stuff, or Elvis, being played in such places... but now, I'm just lumped in with the rest of those old folks, those of us with increased disposable income, and decreased youth.
Yes, it makes me feel like I have a bullseye on my back, but I guess it also means that I'm getting older, something I can't do anything about.
So I might as well just grin and bear it, and hum along with Culture Club, OMD and all those other golden oldies!

1 comment:

Fern said...

I know what you mean! I was in Winner's the other day and after about 4 songs where I thought, "Hey I used to love this song," I came to the realization that I might fit into whatever demographic that they were trying to target.

By the way Chuck, we used to be friends in highschool. I came across your Blog recently and thought I'd say hello.